On Jan 13th 2011 this article on the Taxi of Tomorrow program ran in the Times, we were commended for developing the site and pushing the program. Our TaxiOfTomorrow.com crwowsourcing project has continued to get coverage and continue the conversation on design centered thinking and including all stake holders in the design process.
We launched www.taxioftomorrow.com on February 4, 2010 to allow the public to help answer the question. This venue is intended as a source of insight for the designers, developers, passengers, drivers and owners of the NYC Taxi of Tomorrow. The site's goal is to crowdsource valuable ideas and data to help reinvent one of the most iconic New York City experiences.
Already, New Yorkers are beginning to use the site as a venue to pose the questions and answers that they believe are important. For example, "How necessary is it that the taxi of the future be fuel efficient? Does that consideration change if it were to mean an increase in fare? If a single manufacturer creates the taxi will that affect other businesses that transform a car into a NYC taxi? Do we need a new taxi accessible to all? Is this an opportunity for the city and its residents to set a global standard?" asked Peter E. Raymond, President and Chief Innovator of Human Condition. He continued, "This is a monumental municipal project and we see an opportunity to develop a public forum that builds insight, not only for NYC but for the passengers, drivers, owners and designers of this new taxi platform. We encourage people from around the world who have had an experience with a NYC taxi cab to participate."
Human Condition will analyze, visualize and package the vast amount of data it will obtain through the crowdsourcing model made possible by taxioftomorrow.com. The site will let the voice of the people be heard to make sure that the selected manufacturer and all involved are headed in the right direction.
On Wednesday October 22nd, CBS Evening News featured Human Condition's President and Chief Innovator Peter E. Raymond. Raymond was interviewed about how he is dealing with tight credit markets as a small business. The segment intercut President Obama's SBA announcement and features Human Condition and our study of texting while driving. PBS Nightly Business Report also featured Human Condition and Raymond on Friday October 16th.
You can see the piece here (it starts at 3:30)
We are proud to announce the launch of an innovative touring exhibit for the Good Housekeeping Research Institute (GHRI). The GHRI is the product testing lab behind the Good Housekeeping Seal and is celebrating 100 years of consumer advocacy and trust. We launch September 26th at the Museum of Science and Industry in Tampa, MOSI.org
We have developed a tour site where you can find all of the details and tour stops: www.ghriontour.com
MediaWeek article on exhibit:
Good Housekeeping to Put Its Institute on Exhibit
June 5, 2009
Three years ago, Good Housekeeping began a sweeping effort to revitalize the image of its 124-year-old brand. It updated its consumer product test lab and redesigned its famous Good Housekeeping seal of approval that guarantees reliability of the products advertised in the magazine. It has given the test lab more prominence in the magazine and even signed designer Isaac Mizrahi to redesign the white lab coats worn by its testers.
Yet execs at the Hearst Magazines title felt they still needed to do more to raise awareness of the Good Housekeeping Research Institute, which sets the title apart from other mass women’s service magazines.
“Our unique selling proposition is that we have the institute and seal along with the magazine,” said Pat Haegele, senior vp, publisher of Good Housekeeping. “It has enormous recognition. But when you ask [people] about the institute, the depth and breadth of what it does, it’s not as well recognized.”
So this year, when the seal marks its 100th anniversary, Good Housekeeping will take the institute on the road with an interactive model of the test lab itself. The traveling exhibit, designed by marketing firm Human Condition, recreates the lab where products from vacuum cleaners to frozen pizza are put through battery of tests.
“When we told consumers what we did there, there was this awe factor,” Haegele said. “And telling them was not the same as showing them.”
Visitors will be able to interact with the magazine’s experts and see samples of tests. The exhibit is tentatively set to visit 12 cities including Tampa, Fla., Dallas and Chicago between September and May 2010.
Haegele said the sponsors—Ikea, Alli, Bissell, Culligan, Greenworks, Lubriderm and Protect-A-Bed—are committing $2.2 million worth of ad pages to the magazine in addition to paying sponsorship fees, which she would not disclose.
Good Housekeeping also is opening the institute itself at New York’s Hearst Tower to the public for tours.
The interactive tour will kick off as Good Housekeeping gets ready to make substantial changes to the magazine itself. It will cut its rate base to 4.3 million from 4.6 million while increasing its trim size by 10 percent and its cover price to $3.49 from $2.50 in 2010, when the magazine turns 125.