Inspiration

The Human Condition inspires us. We are a curious bunch of designers, inventors, strategists, artists, producers and scientists who are interested in our modern world. This world around us inspires this curiosity, our observations are often about the balance of nuance and abstraction. We love to study objects, vehicles, healthcare systems, tools, museums, businesses and organizations, cities, human factors and good design.

Why does a certain system work the way it does, is there a butterfly effect we can uncover that results in a hidden problem that needs to be solved?

We love to study what has been done before us so we don't reinvent the wheel until the wheel needs to be reinvented. Our love of design, invention, technology, storytelling, film, TV, culture, human factors and ultimately the human condition motivates this tireless curiosity and inspires true innovation.