Heart Failure Simulator

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What Doctors Say:

"With the experience of the HeartFX pod, we have the opportunity as clinicians to truly, in as realistic a manner possible, actually experience the symptoms that our patients are complaining of."
Dr. Mark Dunlap, Associate Chief Cardiology, VA Medical Center, Cleveland

"I have studied MS and treated patients for 35 years, but Step Inside MS has taken my understanding to a new level."
Dr. David W. Brandes, Medical Director of the Northridge Multiple Sclerosis Center - Assistant Clinical Professor of Neurology at the University of California, Los Angeles

"The more that a doctor can personalize and internalize the symptoms and think about them, it can only be helpful and add to the empathy a physician can have for a patient. It’s not just for doctors, it’s good for nurses and other health personnel. Unless doctors are thinking of heart failure as an etiology, it certainly gets underestimated. I think it’s a great teaching tool.”
Dr. Marrick Kukin, director of the Congestive Heart Failure Program at St. Luke’s Roosevelt Hospital, New York

"I think the MS simulator will help aid other physicians, my colleagues, in helping them to know what their MS patients are experiencing."
Dr Vincent F. Macaluso, Neurologist and MS Patient

"I absolutely would recommend this simulation to my colleges and especially recommend it to primary care physicians who may not see the patients when they are that ill, which is how I seen them, when they are much more sick. The trick is to identify patients early, treat early, and even to try and prevent heart failure."
Dr. Ileanda Pina, Professor of Medicine, Case Western Reserve University

Medical Simulation Technology - Storytelling - Industrial Design - Development - R&D

Background

An estimated five million Americans suffer from heart failure. It is the number one reason that people 65 and over are admitted to hospitals and is responsible for claiming the lives of 300,000 people each year in the US alone. As a progressive disease, heart failure is exceptionally difficult to diagnose and is therefore often overlooked in its premature stages. The Heart Failure Simulator answers the crying need to raise awareness of congestive heart failure and help healthcare professionals recognize and understand its symptoms.

“The more that a doctor can personalize and internalize the symptoms and think about them, it can only be helpful and add to the empathy a physician can have for a patient,” says Dr. Marrick Kukin, director of the Congestive Heart Failure Program at St. Luke’s Roosevelt Hospital in New York.

Studies commissioned by our client showed that their products have a specific advantage in treating the often under or misdiagnosed NYHA stage of Class II heart failure. The company needed to show cardiologists how debilitating early stage heart failure can be and, in turn, encourage them to become more empathetic to the situation.

Objectives

To provide cardiologists with an experience of heart failure from the patient’s point of view and prompt the response: “I had no idea Class II heart failure was so bad.”
To re-energize existing product offerings & gain a thought leadership role in the cardiology community.

Solution

The Heart FXPod was conceived with input from both patients and doctors. It is an award-winning first-person participatory story using acoustic, haptic, and visual sensory manipulations to move doctors beyond the sphere of the clinical and into the realm of the emotional. Results from pre- and post-experience surveys showed drastic changes in the perception of Class II heart failure, causing physicians to indicate a greater intention to treat earlier and more aggressively.

Doctors around the country lined up to experience the simulation in three formats:

a 5-pod 50-city traveling roadshow appearing at major medical centers allowing representatives up to 30 minutes face to face with cardiologists, using the Heart Failure Simulator as a talking point;
a 2-pod, portable, “lobby-ready” configuration;
a high-visibility, 7-pod trade show booth, reaching capacity crowds of up to 700 people in one 10-hour day.

This simulation generated thousands of articles in local press and trade journals.

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