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We steer the strategy of innovation through communication, R&D, and technology. We work with the socially conscious enterprise large and small, universities, governments, and nonprofits to create global change.


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Conscience of the Constitution

Identity - Communications Platform - Rich Storytelling Experience - Media Production

Your host Danny Glover

Background

The 14th Amendment to the US Constitution provides a broad definition of citizenship, overruling Dred Scott v. Sandford (1857) which had excluded slaves and their descendants from possessing Constitutional rights, and was used in the mid-20th century to dismantle racial segregation in the United States, as in Brown v. Board of Education (1954).

Objective

The objective was to create rich resource for students, lawyers, and the public to understand the modern implications of the 14th Amendment and how it applies today.

  • Leverage rich content of NAACP LDF
  • Tell the story of the 14th Amendment and why it matters today
  • Reach a diverse audience with out diluting content for key constituents
  • Develop learning materials for integration into curriculums

Solution

We developed a powerful online experience to tell the story of the 14th Amendment. With Danny Glover as your guide, you are taken through the story that sets up the original context through it's meaning in modern day America. Hundreds of archival photos and hours of interviews were cut down to concise chapters that break the story down in to manageable vignettes. A library of legal texts and transcripts were developed to help promote use in a educational curriculum.

The interactive experience lets you explore additional interviews, texts and legal documents as well as unseen images of the original framers and the actual Constitution documents.