The Baseball Experience
Immersive Experience Design & Development - Media Production - Technology
The National Baseball Hall of Fame and Museum is a non-profit educational institution dedicated to fostering an appreciation of the historical development of baseball as well as its cultural impact on North and South America.
As the museum’s first and most prominent exhibit, the Grandstand Theater began in 1979 as a simple and static slideshow presentation of the history of baseball. After 25 years, the BBHOF curators sought a way to revitalize the space, enhance the exhibit’s realism, and increase its accessibility so that it would appeal to a broader base of audiences in the 25 years to come.
- To appeal to a wide range of visitors from parents and children to baseball historians and statistics mavens.
- To allow for periodic updates and automated operation.
- To evoke the enduring romance of baseball.
The theater upgrade was conceived as a multifaceted facility. It leveraged the museum’s initial investment and existing space and provided for near continual uptime. Complete with video conferencing and camera-ready press conference capability, the environment was transformed from a single-use exhibit into a truly versatile theater.
When it opened in 2004, the state-of-the-art digital projection made the Grandstand the highest resolution theater in all of North America. It includes a phase-equalized 12-channel audio system, digital signal processing, and custom designed, fully automated controls which enable the entire experience to run at the push of a button. Over 2.8 million baseball fans have now experienced the new Grandstand Theater.
In addition to an email-based status reporting tool, the system also allows the Hall of Fame staff to directly edit the show on a per-viewing basis. For instance, when players are traded mid-year, the system is quickly and easily updated, with no additional service fee, to reflect the new team uniforms in real-time.